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In this fast-paced business landscape, consumer trust has become one of the most valuable assets that companies can build for themselves. Today’s markets are saturated with different brands, each of which is competing for attention. In such a condition, product quality and price are not just enough; the companies also need to earn the trust…
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As you know, building and scaling a business from scratch is never an easy task, and this is especially true when you try to do so in a heavily regulated industry like the Indian liquor sector. This sector is defined by various complex policies, licence constraints, supply chain controls, and shifting taxation regimes. These complexities…
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As you know, the Indian FMCG business landscape is an extremely competitive one. There are multiple players in this industry who are trying their best to establish themselves as prominent names in the industry. In such a competitive environment, one aspect which acts as a differentiating factor is diversification. Business diversification can draw a line…




